As NASCAR enters the Round of 12 in the Cup Series Playoffs this weekend at Talladega Superspeedway, we overview the sponsorship landscape of the sport, including the 12 remaining drivers.
Kevin Harvick currently leads the way driving the Busch Light car. Kudos to Anheuser-Busch InBev for continuously pushing the activation envelope in the motorsports space.
About SponsorUnited: SponsorUnited is a technology company building a marketplace for the next generation of sponsorship sales. Through our proprietary technology, machine learning and an extensive scouting network, we have compiled the most comprehensive mapping of sponsorship assets in the world. We provide tools for brands, properties and agencies to leverage this data to efficiently research, buy and sell sponsorships.