2021 NHL Sponsor & Media Report


With playoffs kicking off this week after a 56-game season, we present the National Hockey League (NHL) 2020-21 Sponsor & Media Report.

The League saw three new assets enter the fold this year with helmet signage, leading edge wrap and projected on ice signage. Brands expanding their presence in the League this year include Progressive InsuranceGuaranteed Rate, Truly and Lucas Oil.

About SponsorUnited: SponsorUnited is a technology company building a marketplace for the next generation of sponsorship sales. Through our proprietary technology, machine learning and an extensive scouting network, we have compiled the most comprehensive mapping of sponsorship assets in the world. We provide tools for brands, properties and agencies to leverage this data to efficiently research, buy and sell sponsorships.