2021 Preakness Stakes Sponsorship Report


The 146th Preakness Stakes took place yesterday with Rombauer sprinting down the stretch to overtake Midnight Bourbon for the win.

Speaking of bourbon, seven different beverage brands sponsored the event including PepsiCo and Maker’s Mark while other brands such as AT&T and 1/ST Bet rounded out the sponsorship group.

About SponsorUnited: SponsorUnited is a technology company building a marketplace for the next generation of sponsorship sales. Through our proprietary technology, machine learning and an extensive scouting network, we have compiled the most comprehensive mapping of sponsorship assets in the world. We provide tools for brands, properties and agencies to leverage this data to efficiently research, buy and sell sponsorships.