The 2022 Formula 1 Miami Crypto.Com Grand Prix was an event not to be missed! Even with soaring ticket prices, over 85k fans were in attendance from all parts of the globe. In typical Miami fashion, the Grand Prix featured sponsored events and activities only Miami could produce. Inclusive of week-long events and waterfront activations.
Here’s what you missed…
The spectating area was divided into 4 “campuses,” North, South, East, and West.
After visiting the North Campus, fans were able to walk towards the South Campus, which featured a variety of activation, including Ferrari, Crypto.com, and McLaren, Bal Harbour Shops, among others. This area seemed to be geared towards suites and a more upscale ambiance and audience.
From drop off at gate 13, fans walked into the North Campus, which included activities from Red Bull, ESPN and Gainbridge, among many other merchandise, food, and drink vendors.
The East Campus and Marina provided a unique vibe, with yachts and a large club sponsored by MSC Cruises. This was one of the main focal points of the layout and was definitely a talking point.
There were also some other activations around the track from AutoNation, Flor De Cana, Heineken, Hard Rock, just to name a few.
The Miami GP was a massive success for the city as well as Formula 1 itself. Next stop, Vegas!