Asset Analysis: Inner Bowl Signage

 

With the National Football League (NFL) opening up field level signage beyond current partners Gatorade, Microsoft and Bose Corporation, we take a look at some key insights around inner bowl signage teams will now be able to sell.

With this expansion, it will be interesting to see both the convergence of make-goods and new business opportunities and if expanded TV-visible signage will last in some form beyond this season.

About SponsorUnited: SponsorUnited is a technology company building a marketplace for the next generation of sponsorship sales. Through our proprietary technology, machine learning and an extensive scouting network, we have compiled the most comprehensive mapping of sponsorship assets in the world. We provide tools for brands, properties and agencies to leverage this data to efficiently research, buy and sell sponsorships.