Asset Analysis: Seat Covering Signage


As Major League Baseball started its 60-game season with no fans in the stands, we broke down all brands that took advantage of new seat covering signage during opening day weekend.

It’s interesting to see a mix of traditional brands and new brands to MLB taking advantage of this unique asset.

As all leagues begin to play and new sponsorship assets are unveiled, SponsorUnited will have unparalleled access and insight into how brands are activating new assets.

About SponsorUnited: SponsorUnited is a technology company building a marketplace for the next generation of sponsorship sales. Through our proprietary technology, machine learning and an extensive scouting network, we have compiled the most comprehensive mapping of sponsorship assets in the world. We provide tools for brands, properties and agencies to leverage this data to efficiently research, buy and sell sponsorships.