Lollapalooza Sponsorship Recap 2021

  With close to half a million people attending the music festival, Lollapalooza saw many brands activate to give attendees a weekend to remember. Bud Light Seltzer, Grubhub, T-Mobile and Bumble all activated in unique ways providing fun and creative experiences. About SponsorUnited: SponsorUnited is a technology company building a marketplace for the next generation of sponsorship sales. Through our proprietary…

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Lollalapalooza Artist Brand Endorsements

  Lollapalooza took place this weekend in Chicago with many prominent artists taking the stage. We highlighted four of the stars and their endorsements. Steve Aoki boasts an impressive 39 endorsement deals within 17 total categories while, Jack Harlow, Miley Cyrus and Marshmello each have ten, seven and six respectively. About SponsorUnited: SponsorUnited is a technology…

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Audio, Visual, and Wearable Sponsorship Report

  Today we take a look at a category with significant presence in both esports and athlete / influencer endorsements: Audio, visual, and wearable consumer products. Bose Corporation has significant presence with over 100 partnerships in sponsorship / media. Other notable brands include HyperX, Beats by Dre, and GoPro. About SponsorUnited: SponsorUnited is a technology company building a marketplace for the…

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2021 Rolling Loud Sponsorship Report

  One of the largest music festivals in the country took place this past weekend in Miami. Rolling Loud Festival having 26 Official Sponsors, included performances by Megan Thee Stalion, Post Malone and Travis Scott. Cash App, Bud Light, McDonald’s and Calvin Klein are some of the brands that have deals with the group of artists, while all of them have five or…

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Space Jam: A New Legacy Brand Activation Report

  While Space Jam 2 tops the box office with $32M debut this weekend, the real buzz was around the sheer number of brands integrated into the movie. Could this be a sign of the future? Let’s breakout who partnered and how: About SponsorUnited: SponsorUnited is a technology company building a marketplace for the next generation…

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MLB Home Run Derby Sponsorship Report

  On a record breaking night for Pete Alonso, we highlight the sponsorship and media activity of the 2021 T-Mobile Major League Baseball Home Run Derby. Presenting sponsor, T-Mobile, had many unique activations while DraftKings Inc., Arm & Hammer, and Utz Brands, Inc. also activated at the event giving fans a night to remember. About SponsorUnited: SponsorUnited is a technology company building…

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MLB Home Run Derby Player Endorsements

  The Major League Baseball Home Run Derby presented by T-Mobile takes place tonight at Coors Field with eight power hitters looking to put on a show. Four of the eight players participating total over seven endorsements each. Brands such as Rawlings Sporting Goods, Nike, Wilson Sporting Goods Co., and Oakley utilize the players platform. About SponsorUnited: SponsorUnited is a technology company building a marketplace…

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MLB All-Star Week Presenting Sponsors

  Starting off Major League Baseball All-Star week with a look at the Home Run Derby and All-Star Game presenting sponsors, T-Mobile and Mastercard. T-Mobile has sponsorship deals with 40% of all MLB teams. Notable partners being New York Yankees, Seattle Mariners, and San Francisco Giants. MasterCard has a large social following and sponsorship deals with five MLB properties. Notable partners being Boston Red…

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QSR – Chicken Sponsorship Lineup

On national fried chicken day, we highlight the top 3 QSR chicken brands with the most sponsorships: Chick-fil-A-Franchise, Raising Cane’s Chicken Fingers, and Bojangles’​ Restaurants, Inc. followed by Zaxby’s Franchising LLC, Wingstop Restaurants Inc. & KFC. Chick-fil-A leads all QSR chicken brands with over 150 sponsorships. Notable partners include the Peach Bowl, Memphis Grizzlies, and…

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2021 Tacos and Mexican Restaurant Sponsorship Report

  It’s Taco Tuesday and the spotlight is on Quick Serve Restaurants – Mexican Food category. Taco Bell, Moe’s Southwest Grill and Chipotle Mexican Grill make up 44% of total sponsorship deals across all property types and are the three most searched taco brands by SponsorUnited users. College Sports are a prominent activation space for the category as 51 different brands…

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