Category Report: Investment Services

  The Investment Services category is more competitive than ever with the increase in retail investment options. Brands are leveraging sports and entertainment sponsorships to stand out from the crowd and fend off the new Fintech entrants to the industry. We provide an overview of the Investment Services category where Major League Baseball leads the way with…

Read More

Instant Replay: UEFA Super Cup

  In an unprecedented season, FC Bayern München gave their fans another thing to cheer about, becoming quadruple winners in 2020 with their 2-1 win last night against Sevilla FC to take home the UEFA Super Cup. 15,000 fans were able to attend the match with 11 international brands having signage exposure during the match. About SponsorUnited: SponsorUnited is a technology company…

Read More

2020 Tour de France

  This past Sunday, the Tour de France came to a conclusion with Tadej Pogacar of UAE Team Emirates taking the yellow jersey. One of the more unique and famous brand activations of the Tour de France, the Publicity Caravan, saw 24 brands take part including Xtra, CENTURY 21®, HARIBO among others. About SponsorUnited: SponsorUnited is a technology company building a…

Read More

Instant Replay: U.S. Open

  Congratulations to Bryson DeChambeau on securing the win at the 2020 U.S. Open with his score of -6. We take a look at the sponsorship activity during the tournament which includes broadcast commercials and sponsored segments. About SponsorUnited: SponsorUnited is a technology company building a marketplace for the next generation of sponsorship sales. Through our…

Read More

Instant Replay: Emmy Awards

  Today we take a look at the sponsorship and media activity for the Emmy Awards. Congrats to the big winners of the night from the TV comedy Schitts Creek with Daniel Levy, Eugene Levy and Emily Hampshire all winning awards. Notable product placement from Lysol during a skit that Jimmy Kimmel put on during…

Read More

Asset Analysis: NFL Seat Covering Signage

  It was the NFL’s turn to showcase new seat cover signage over its opening weekend. We examine the brands and categories for the National Football League (NFL) seat covering signage. In total, 146 brands across 26 categories took advantage of the opportunity, 19 of which were new brand partners this year. About SponsorUnited: SponsorUnited is a technology…

Read More

SponsorUnited Insight: Most Active Brands Sponsoring NFL Players

  As we kickoff the 2020 season, we take a look at the brands with the most prominent presence in sponsorship deals among National Football League (NFL) players. Bose Corporation leads the way having deals with players such as Patrick Mahomes, Aaron Rodgers, Russell Wilson, and Julian Edelman. About SponsorUnited: SponsorUnited is a technology company building a marketplace for…

Read More

Player Endorsements: Patrick Mahomes vs. Deshaun Watson

  As the National Football League (NFL) returns tonight with a marquee matchup between the Kansas City Chiefs and the Houston Texans, we look at the social media scale and endorsement activity of two of the most prominent QBs in the League, Patrick Mahomes and Deshaun Watson. About SponsorUnited: SponsorUnited is a technology company building a marketplace for the next generation…

Read More

Category Report: Home Furnishings

  Today we take a look at the Home Furnishings category sponsorship and media activity. One of the most popular categories over the past 6 months, Home Furnishings was the 2nd most searched category SponsorUnited users last week. The National Hockey League (NHL) is the most active league in this category with 73% of properties having a deal. About…

Read More

Instant Replay: Indy 500

Congratulations to Takuma Sato on winning the Indy 500 yesterday at Indianapolis Motor Speedway. We examined the event’s sponsorship activity, no surprise to see the auto industry leading the way with deals. About SponsorUnited: SponsorUnited is a technology company building a marketplace for the next generation of sponsorship sales. Through our proprietary technology, machine learning and an…

Read More