Category Report: Quick Serve Restaurants

  Today we look at the Quick Serve Restaurants category which has been steadily increasing its sponsorship footprint over the years. Brands like Taco Bell and Dunkin’ make up the majority of deals in their respective subcategories and have a strong presence in entertainment-related sponsored content. From Shake Shack to Chick-fil-A, Quick Serve Restaurants have become a staple of…

Read More

Asset Analysis: Jersey Patch

  With jersey patch sponsorships gaining momentum, we take a look at the overall jersey patch landscape. No surprise that technology brands lead the way with a heavy concentration in Esports. An interesting insight that hometown brands account for the majority of primary jersey patches in United States major pro sports (Major League Soccer, National Basketball…

Read More

Instant Replay: Nathan’s Famous Hot Dog Eating Contest

  Today we take a look at the sponsorship activity around the Nathan’s Famous International Hot Dog Eating Contest presented by DraftKings Inc. Congrats to Joey Chestnut who set a world record devouring 75 hot dogs and Miki Sudo who ate 48.5 hot dogs. Happy Fourth Of July! About SponsorUnited: SponsorUnited is a technology company building a…

Read More

Category Report: Cookout Foods

  As we enter the Fourth of July weekend, we decided to have a little fun today and take a look at the Cookout Foods category. Hoping everyone out there has a great holiday weekend and gets to enjoy some of the brands below. Speaking of…what’s everyones favorite cookout food brand? Our favorite summertime beverages…

Read More

Asset Analysis: Inner Bowl Signage

  With the National Football League (NFL) opening up field level signage beyond current partners Gatorade, Microsoft and Bose Corporation, we take a look at some key insights around inner bowl signage teams will now be able to sell. With this expansion, it will be interesting to see both the convergence of make-goods and new business opportunities and if expanded…

Read More

Instant Replay: BET Awards 2020

  Congratulations to the big winners at the 2020 BET Awards last night, Lizzo, DaBaby, Megan Thee Stallion, and all other artists who took home these prestigious awards. Encouraged to see 75 brands were tied in, through sponsorship or media advertising – an amazing turnout for a virtual awards show! About SponsorUnited: SponsorUnited is a technology…

Read More

Category Report: FinTech

  As SoFi Stadium and Hollywood Park nears completion, we take a look at one of the fastest growing categories in business, Fintech. Despite consistently being in the top 5 of SponsorUnited’s most searched categories, it’s seen a low volume of sponsorship deals compared to the overall finance category. Wondering why? Do traditional banks / finance carve out…

Read More

League Report: LaLiga

  On the heels of LaLiga and Electronic Arts (EA) announcing a 10-year renewal, we take a look at the LaLiga sponsor & media report. It’s fascinating to see the stark difference in brand promotion via social media of the two most valuable players, Lionel Messi and Antoine Griezmann: Over the past 12 months, Messi has promoted no less…

Read More

Instant Replay: Belmont Stakes

  It was great to see live sports back in New York with today’s Belmont Stakes. Here is a look at all of the sponsorship activity for the event. Congrats to New York’s own Tiz The Law. Looking forward to seeing him continue the Triple Crown journey in September with our friends at Churchill Downs Incorporated.…

Read More

Category Report: Consumer Electronics

  This year, Esports surpassed major pro sports in terms of brand participation (not spend) within sponsorship for the Consumer Electronics category and the National Basketball Association (NBA) led the big 5 leagues in this regard, while Bose Corporation, on the strength of their NFL partnership and player endorsements led on the brand side. About SponsorUnited: SponsorUnited is a…

Read More