Category Report: Auto Brands


According to the S&P Global Ratings and The Economist, 2021 new car sales in the U.S. are expected to grow between 13% to 20% vs. 2019.

With the Auto Manufacturing category being the most active in sponsorships with close to 5,000 deals across sports sports & entertainment in 2020, we take a look back on how and where the industry invested, as we head into 2021.

About SponsorUnited: SponsorUnited is a technology company building a marketplace for the next generation of sponsorship sales. Through our proprietary technology, machine learning and an extensive scouting network, we have compiled the most comprehensive mapping of sponsorship assets in the world. We provide tools for brands, properties and agencies to leverage this data to efficiently research, buy and sell sponsorships.