Heading into March Madness, Degree has launched a “Bracket Gap Challenge” to raise awareness around the NCAA Women’s tournament. The announcement comes during International Women’s Week as the brand teamed up with WNBA star Candace Parker encouraging fans to fill out a women’s bracket. Degree has deals with female athletes in the college volleyball space as well as with Ali Kreger, soccer player for the U.S Women’s team.
In addition to Degree’s support of women and college athletes, the top two brands supporting women’s empowerment causes are Simmons Bank and Chase. This week Chase and the Golden State Warriors announced activations scheduled throughout March aimed to amplify women’s voices and to help establish an equal playing field.
Simmons Bank created a multi-university initiative with 10 schools becoming the presenting sponsor of Women’s Athletics at each. The goal of these sponsorships is to expand beyond the traditional elements of a sponsorship deal and emphasize custom programming and increased career opportunities for female student-athletes.