Brands are creating activations to highlight their support of the LGBTQI+ community during pride month. Check out some of the brands that have activated in a big way.
|Procter & Gamble (P&G)|
|The Pride Center of Maryland|
|Independence Blue Cross|
|Visit Washington County|
Some of the most interesting and unique activations this year have been with the use of digital assets. During Coachella, Absolut created a three-floor installation in the Metaverse. On floor three, attendees could explore the rainbow-themed Pride room, where wearables were given to those who posted about their experience on their own social media.
Earlier this month Bud Light was a presenting sponsor of Pride Night in a game at Minute Maid Park where the Houston Astros played the New York Mets. The Seattle Sounders partnered with Starbucks to promote Pride awareness throughout the month of June via their social media channels.