Category Report: CBD & Cannabis


Today we look at one of the notable growing categories in sports and entertainment, CBD & Cannabis.

An impactful player in the athlete endorsement and music festival space, this category could see exponential sponsorship growth if state and Leagues continue to loosen restrictions.

Many current and former athletes continue to be heavily involved in the CBD space. This week, Magic Johnson announced he would be the latest, signing a deal to invest in Uncle Bud’s Natural CBD & Hemp products.

About SponsorUnited: SponsorUnited is a technology company building a marketplace for the next generation of sponsorship sales. Through our proprietary technology, machine learning and an extensive scouting network, we have compiled the most comprehensive mapping of sponsorship assets in the world. We provide tools for brands, properties and agencies to leverage this data to efficiently research, buy and sell sponsorships.