Category Report: eCommerce


The eCommerce category heads into the final stretch of 2020 after a year in which it gained tremendous momentum. eCommerce companies have grown in scale in the sponsorship space, with brands such as AmazonHoneyWish, and Rakuten leveraging the power of sponsorship to execute campaigns.

On the heels of Cyber Monday with a projected record $12.7 billion in online sales, we are interested to see the growth of the category in sports and entertainment and if buzz-worthy companies like ShopifyEtsy, and Wayfair increase their presence.

About SponsorUnited: SponsorUnited is a technology company building a marketplace for the next generation of sponsorship sales. Through our proprietary technology, machine learning and an extensive scouting network, we have compiled the most comprehensive mapping of sponsorship assets in the world. We provide tools for brands, properties and agencies to leverage this data to efficiently research, buy and sell sponsorships.