Category Report: Non-Profit Organizations

 

With 584 active brands in the category, Non-Profit Organizations continue to leverage sports and entertainment as a way promote their missions and generate support.

AARP leads the way in total deals, while the top five is rounded out by American Red Cross, Global Citizen, United Way, and Goodwill Industries International.

COVID-19 became center to efforts this year as Global Citizen partner with brands such as Pepsi, Verizon, and Citi to put on a One World: Together At Home Concert.

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