Category Report: Non-Profit Organizations


With 584 active brands in the category, Non-Profit Organizations continue to leverage sports and entertainment as a way promote their missions and generate support.

AARP leads the way in total deals, while the top five is rounded out by American Red Cross, Global Citizen, United Way, and Goodwill Industries International.

COVID-19 became center to efforts this year as Global Citizen partner with brands such as Pepsi, Verizon, and Citi to put on a One World: Together At Home Concert.

About SponsorUnited: SponsorUnited is a technology company building a marketplace for the next generation of sponsorship sales. Through our proprietary technology, machine learning and an extensive scouting network, we have compiled the most comprehensive mapping of sponsorship assets in the world. We provide tools for brands, properties and agencies to leverage this data to efficiently research, buy and sell sponsorships.