Category Report: Pet Supplies


Over the past six months the Pet Supplies category has become an attractive potential partner in the sports and entertainment space.

The growth of brands like Chewy and PetSmart have made them two of the most popular brands searched by SponsorUnited users, with both brands ranking in the top 1% of all brands searched in 2020.

The National Hockey League (NHL) is the most active league in this category with 39% of properties having a deal.

About SponsorUnited: SponsorUnited is a technology company building a marketplace for the next generation of sponsorship sales. Through our proprietary technology, machine learning and an extensive scouting network, we have compiled the most comprehensive mapping of sponsorship assets in the world. We provide tools for brands, properties and agencies to leverage this data to efficiently research, buy and sell sponsorships.