Category Report: Snacks


The shift to the at-home viewing experience has never been so dramatic over the past months, and few categories align better with that experience than Snacks. In the sponsorship space, FRITO LAY dominates the category with a plethora of brands activating such as Tostitos, Doritos and Lay’s.

The National Football League (NFL) leads the ways in properties with 84% having a deal in this category followed by the Major League Soccer and National Hockey League (NHL) tied for second place with 55%.

About SponsorUnited: SponsorUnited is a technology company building a marketplace for the next generation of sponsorship sales. Through our proprietary technology, machine learning and an extensive scouting network, we have compiled the most comprehensive mapping of sponsorship assets in the world. We provide tools for brands, properties and agencies to leverage this data to efficiently research, buy and sell sponsorships.