Category Report: Spirits & Distributers

 

One of the most competitive categories in sports and entertainment is Spirits. With over 390 brands vying for share of voice, the category can be sold exclusively or split among different types of spirits.

Whiskey leads the way with 87 brands having a deal, while Tito’s Handmade Vodka is first among all brands in total deals. The National Hockey League (NHL) is the top league in the Spirits category with all NHL teams having a deal in this category.

About SponsorUnited: SponsorUnited is a technology company building a marketplace for the next generation of sponsorship sales. Through our proprietary technology, machine learning and an extensive scouting network, we have compiled the most comprehensive mapping of sponsorship assets in the world. We provide tools for brands, properties and agencies to leverage this data to efficiently research, buy and sell sponsorships.