Category Report: Spirits & Distributers


One of the most competitive categories in sports and entertainment is Spirits. With over 390 brands vying for share of voice, the category can be sold exclusively or split among different types of spirits.

Whiskey leads the way with 87 brands having a deal, while Tito’s Handmade Vodka is first among all brands in total deals. The National Hockey League (NHL) is the top league in the Spirits category with all NHL teams having a deal in this category.

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