Category Report: Tire Manufacturers


One of the more searched categories on the SponsorUnited platform during 2020, we take a look to see the sponsorship activity within Tire Manufacturers.

With 13 brands including The Hercules Tire & Rubber Company and The Goodyear Tire & Rubber Company having a presence in collegiate sports, 146 NCAA properties have scored a deal with a brand in this category. Continental Tire leads the way for official sponsorships with 40+ deals and can be seen court-side during North Carolina basketball games.

About SponsorUnited: SponsorUnited is a technology company building a marketplace for the next generation of sponsorship sales. Through our proprietary technology, machine learning and an extensive scouting network, we have compiled the most comprehensive mapping of sponsorship assets in the world. We provide tools for brands, properties and agencies to leverage this data to efficiently research, buy and sell sponsorships.