Sponsor Insights

Craft Beer | Sponsorship Report

The Craft Beer sub-category of Alcohol, ranks in the top 15 for total deals across Major Pro Sports. It is #4 on the list for Major League Baseball.

We give you an inside look at the top brands in this space and highlight deals from Karbach Brewing, Elysian Brewing, and Founders Brewing Co. 65% of deals done within this sub-category include a digital media asset, while 26% have venue entitlements.

Heineken | Brand Spotlight

Heineken Brand Report

MLS Heineken Rivalry Week is back, and it starts tonight. The LA Galaxy host the San Jose Earthquakes.

The HEINEKEN Company has notable partnerships, assets, and activations within MLS and other leagues.

Corona | Brand Spotlight

As we enter happy hour on the East Coast, we showcase one of the most popular brands of the day, Corona.

With a presence in over 150 different properties and 40 leagues/associations, Corona boasts a large presence throughout sports and entertainment.

44% of all Corona’s sponsorship deals include static signage, while 19% have venue entitlements. Happy Cinco de Mayo!

Beer | Company Comparison

On National Beer Day, we compare sports and entertainment data of four major beer companies. Anheuser-Busch leads the way with 583 total sponsor deals, while Molson Coors comes in at number two with 236.

Top Beer Brands within Sponsorship

Ever wonder who the most active beer brands are across sports and entertainment? Today, we give you an inside look on who the top players are across sports and entertainment properties.

Bud Light makes the top five in major pro sports, music, and athlete endorsements, while taking the top spot for two of those property types.

Craft Brews 2020 | Category Report

Since we can’t have a cold one at the ballpark (yet 🙏), let’s take a look at the Craft Brews making fans happy. 🍺 Which craft brew would you love to see poured in your stadium?