Sponsor Insights

Candy Brands | Activation Spotlight

🎃 Trick or Treat! Halloween is Sunday and we are highlighting some of the most unique candy brand activations across the sponsorship landscape.

Guess the top Candy Brands

With Halloween just over a week away, we look into which candy brand has the most sponsorship deals across all properties.

Check out the video to find out!

Snacks & Candy | Sponsorship Report

Snacks & CandyThe Snacks and Candy categories have an average total social engagement of over 74k.

The categories are lead by Frito-Lay, Dippin Dots and Pringles. Snickers is a Sponsor of the NFL and sponsorship deals with 7 teams; including the New England Patriots, Denver Broncos Football Club, and New York Football Giants.

National Coffee Day | Sponsorship Lineup

Coffee brands LineupIt’s National Coffee Day. We’re highlighting the three most active brands in the QSR coffee category: Dunkin’, Starbucks, and Tim Hortons.

Dunkin’ leads these brands in total sponsorship deals, including deals with the National Hockey League (NHL) and San Diego Padres (MLB).

Tacos and Mexican Restaurant | Sponsorship Report

2021 Tacos and Mexican Restaurant Sponsorship Report

It’s Taco Tuesday and the spotlight is on Quick Serve Restaurants – Mexican Food category.

Taco Bell, Moe’s Southwest Grill and Chipotle Mexican Grill make up 44% of total sponsorship deals across all property types. They are the three most searched taco brands by SponsorUnited users. College Sports are a prominent activation space for the category as 51 different brands have a deal.

QSR – Chicken | Sponsorship Lineup

QSR Chicken Brands

On national fried chicken day, we highlight the top 3 QSR chicken brands with the most sponsorships. Chick-fil-A-Franchise, Raising Cane’s Chicken Fingers, and Bojangles’​ Restaurants, Inc. followed by Zaxby’s Franchising LLC, Wingstop Restaurants Inc. & KFC.

Chick-fil-A leads all QSR chicken brands with over 150 sponsorships. Notable partners include the Peach Bowl, Memphis Grizzlies (NBA), and Auburn Tigers.

Doughnut Brands | Sponsorship Insight

Today is National Doughnut Day!

Two of the most popular QSR doughnut brands: Dunkin’​ and Krispy Kreme Doughnuts, comparing sponsorships, presence, activations, and more.

Nathan’s Famous Hot Dog Eating Contest 2020 | Instant Replay

Today we take a look at the sponsorship activity around the Nathan’s Famous International Hot Dog Eating Contest presented by DraftKings Inc.
Congrats to Joey Chestnut who set a world record devouring 75 hot dogs and Miki Sudo who ate 48.5 hot dogs. Happy Fourth Of July!


Cookout Foods 2020 | Category Report

As we enter the Fourth of July weekend, we decided to have a little fun today and take a look at the Cookout Foods category.

Hoping everyone out there has a great holiday weekend and gets to enjoy some of the brands below. Speaking of…what’s everyones favorite cookout food brand? Our favorite summertime beverages are a cold Pepsi or Bud Light Seltzer 😎