The 2021 Formula 1 United States Grand Prix took place over the weekend. SponsorUnited was there to take in the partnerships.
Alfa Romeo, Aramco, ROLEX, Zoom, and Red Bull were some of the brands activating at the largest ever three-day crowd for an F1 race weekend in the US.
The Indianapolis 500 took place this past Sunday with 135,000 fans in attendance at Indianapolis Motor Speedway.
Helio Castroneves took home the checkered flag for the fourth time with AutoNation as his primary sponsor. Other brands activating at the event were NTT DATA, Firestone, Red Bull, and Crown Royal.
Congratulations to Michael McDowell of Front Row Motorsports for winning the Daytona 500.
Brands like Pit Boss Grills, AdventHealth, and Busch Beer got in on the action. They found unique ways to showcase their brand on-site at the Daytona International Speedway.
As NASCAR enters the Round of 12 in the Cup Series Playoffs this weekend at Talladega Superspeedway, we overview the sponsorship landscape of the sport, including the 12 remaining drivers.
Kevin Harvick currently leads the way driving the Busch Light car. Kudos to Anheuser-Busch InBev for continuously pushing the activation envelope in the motorsports space.
Congratulations to Takuma Sato on winning the Indy 500 yesterday at Indianapolis Motor Speedway.
We examined the event’s sponsorship activity, no surprise to see the auto industry leading the way with deals.
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With NASCAR back we took a look at the race at Darlington Raceway to see which brands were involved.