Category Report: Spiked/Hard Seltzer

  As consumers diversify their tastes, spiked seltzer has grown at a record pace over the past two years. Increasingly, spiked seltzer brands have become active in the sports and entertainment sponsorship space. Bud Light Seltzer, White Claw, and Truly lead the way in the category, and new entrants to the space such as Mighty…

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Instant Replay: MLB World Series Game 1

With the smallest crowd to attend a World Series in over a century, brands have never been more in the spotlight. League partners such as Mastercard, T-Mobile, and Chevrolet had prominent signage throughout Globe Life Stadium. Taco Bell fans are celebrating Mookie Bett’s two stolen bases this morning, as Taco Bell will be giving away one free taco to America…

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Instant Replay: Georgia vs. Alabama

  The biggest college football game of the year thus far saw Alabama defeat rival Georgia 41-24 in a matchup of SEC stalwarts. During the broadcast on CBS, large brands such as The Home Depot, GEICO, and Aflac gained exposure through integrated featured segments. Notably, when we look at the school sponsors two local brands have the most total assets…

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Category Report: Tire Manufacturers

  One of the more searched categories on the SponsorUnited platform during 2020, we take a look to see the sponsorship activity within Tire Manufacturers. With 13 brands including The Hercules Tire & Rubber Company and The Goodyear Tire & Rubber Company having a presence in collegiate sports, 146 NCAA properties have scored a deal with a brand in this…

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Category Report: Spirits & Distributers

  One of the most competitive categories in sports and entertainment is Spirits. With over 390 brands vying for share of voice, the category can be sold exclusively or split among different types of spirits. Whiskey leads the way with 87 brands having a deal, while Tito’s Handmade Vodka is first among all brands in total deals.…

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Category Report: Pet Supplies

  Over the past six months the Pet Supplies category has become an attractive potential partner in the sports and entertainment space. The growth of brands like Chewy and PetSmart have made them two of the most popular brands searched by SponsorUnited users, with both brands ranking in the top 1% of all brands searched in 2020. The National Hockey League (NHL) is…

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2020 Chase For The Cup

  As NASCAR enters the Round of 12 in the Cup Series Playoffs this weekend at Talladega Superspeedway, we overview the sponsorship landscape of the sport, including the 12 remaining drivers. Kevin Harvick currently leads the way driving the Busch Light car. Kudos to Anheuser-Busch InBev for continuously pushing the activation envelope in the motorsports space. About SponsorUnited: SponsorUnited is a…

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Category Report: Investment Services

  The Investment Services category is more competitive than ever with the increase in retail investment options. Brands are leveraging sports and entertainment sponsorships to stand out from the crowd and fend off the new Fintech entrants to the industry. We provide an overview of the Investment Services category where Major League Baseball leads the way with…

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Instant Replay: UEFA Super Cup

  In an unprecedented season, FC Bayern München gave their fans another thing to cheer about, becoming quadruple winners in 2020 with their 2-1 win last night against Sevilla FC to take home the UEFA Super Cup. 15,000 fans were able to attend the match with 11 international brands having signage exposure during the match. About SponsorUnited: SponsorUnited is a technology company…

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2020 Tour de France

  This past Sunday, the Tour de France came to a conclusion with Tadej Pogacar of UAE Team Emirates taking the yellow jersey. One of the more unique and famous brand activations of the Tour de France, the Publicity Caravan, saw 24 brands take part including Xtra, CENTURY 21®, HARIBO among others. About SponsorUnited: SponsorUnited is a technology company building a…

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