NFL QB Endorsements

  Four tremendously influential athlete endorsers prepare to take the field this Sunday at the QB position as the National Football League (NFL) enters its Championship Weekend sponsored by TurboTax. State Farm ®, Postmates Inc. and FedEx all have deals with more than one of the QB’s, with State Farm most notably leveraging both Aaron Rodgers and Patrick Mahomes together in…

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Instant Replay: NHL Opening Night

  The National Hockey League (NHL) took the ice last night to start the 2021 season as the Philadelphia Flyers defeated the Pittsburgh Penguins 6-3 on NBC Sports. Brands that were showcased through featured segments during the broadcast were Honda, Liberty Mutual Insurance, New Amsterdam Vodka, Peloton Interactive, PointsBet, and SAP. About SponsorUnited: SponsorUnited is a technology company building a marketplace for the next generation of…

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Education Category Report

  With over 791 unique brands leveraging the sports and entertainment sponsorship space, the education category has grown immensely as online and virtual learning becomes commonplace. Brands such as EVERFI and Southern New Hampshire University are leaders in the sponsorship field, executing community activations to help build their brands. About SponsorUnited: SponsorUnited is a technology company building a marketplace for…

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Instant Replay: Nickelodeon NFL Wildcard Game

  The newest playoff touchdown celebration was unveiled during Nickelodeon’s first ever NFL game broadcast, SLIME! The National Football League (NFL) used the Nickelodeon New Orleans Saints vs. Chicago Bears broadcast to promote fun and engaging content to a younger audience. About SponsorUnited: SponsorUnited is a technology company building a marketplace for the next generation of sponsorship sales. Through our proprietary technology, machine…

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NBA Seat Covering Signage

  As the National Basketball Association (NBA) moves form the bubble back to home arenas, teams are leveraging the seat covering signage asset for the first time. 77% of teams throughout the league have leveraged this asset with 110 brands. Six brands have seat cover exposure with multiple teams with Michelob Ultra, Xfinity, AT&T leading the way. About SponsorUnited: SponsorUnited…

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National Technology Day Top 10

  It’s National Technology Day! To celebrate, we are showing you the top 10 most active technology brands in sponsorship deals within sports and entertainment. Microsoft, LG Electronics, and CDW are the current leaders in this space. Do you think a new brand will crack the top ten in 2021? About SponsorUnited: SponsorUnited is a technology company building…

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Instant Replay: Liga MX Apertura Finals

  The Liga MX Apertura Finals took place on Thursday and Sunday with over 60 brands having a presence during the games, encompassing both league and team sponsors. Interesting to note as jersey patch sponsorships accelerate in major US pro sports, the teams showcased 21 jersey sponsors including non-traditional spaces such as on the teams’…

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Endurance Events Sponsorship Insights

  Today we take a page from our Year in Review to showcase sponsorship data centered around endurance sports such as the Los Angeles Marathon and other virtual events that took place in 2020. Brands such as Honey Stinger, Nuun Hydration, and Clif Bar & Company boast a large presence in this landscape. In case you missed out on our Year…

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Category Report: Auto Brands

  According to the S&P Global Ratings and The Economist, 2021 new car sales in the U.S. are expected to grow between 13% to 20% vs. 2019. With the Auto Manufacturing category being the most active in sponsorships with close to 5,000 deals across sports sports & entertainment in 2020, we take a look back on…

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SponsorInsight: Tennis

  Tennis is taking center court as we take a look at the sponsorship activity that revolves around the various leagues such as the WTA and ATP Tour. Brands such as Emirates, ROLEX, and American Express boast a large presence in this landscape as the international presence in tennis continues to evolve. About SponsorUnited: SponsorUnited is a technology company building a marketplace for…

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