Sponsor Insights

MLB World Series Teams | Sponsorship Report

The Atlanta Braves head to Houston tonight to face the Astros in game 1 of the MLB World Series.

The Coca-Cola Company hit a home run with both teams landing in the top 10 for each property while Budweiser is the top alcohol brand for the Astros and Coors Light for the Braves.

Indian Premier League Finals 2021 | Sponsorship Recap

IPLSponsorUnited was at the Indian Premier League Cricket 2021 Finals presented by vivo. The Chennai Super Kings (CSK) defeated the Kolkata Knight Riders.

Tata Safari had a significant presence in the game. Including product placement, logo on the playing surface, and both lower bowl and video board rotating billboards.

English Cricket 2021 | Sponsorship & Media Report

English Cricket League is into the final round of fixtures for LV County Championship.

English Cricket has over 780 brand partnerships. Including Cinch, Greene King and Vitality spanning across all Men’s County, Women’s Regional and the ECB’s new format, The Hundred.

American Ultimate Disc League | Sponsor Insight

The American Ultimate Disc League season wrapped up Saturday at Audi Field with the Raleigh Flyers winning the league championship.

An emerging league, AUDL accepts Bitcoin for tickets through BitPay while the league and DraftKings Inc. offer unique free-to-play promotions.

Juice, Ciders, Isotonic, & Energy Drinks | Sponsorship Report

Juice, Ciders, Isotonic Drinks

With BioSteel and Monster Energy securing deals this month with the Los Angeles Lakers and Ultimate Fighting Championship respectively. We highlight the Juice, Ciders, Isotonic, & Energy Drink category to see how the brands stacked up against the rest.

Gatorade ranks #1 in sponsorships with 29% of total deals in the category. 10% of Red Bull’s deals are with esports teams.

Audio, Visual, and Wearable | Sponsorship Report

Audio, visual, and wearable consumer electronic products.

Bose Corporation has significant presence with over 100 partnerships in sponsorship / media. Other notable brands include HyperX, Beats by Dre, and GoPro.

Rolling Loud 2021 | Sponsorship Report

Rolling Loud Festival had 26 Official Sponsors, included music performances by Megan Thee Stalion, Post Malone and Travis Scott.

Cash App, Bud Light, McDonald’s and Calvin Klein are some of the brands that have deals with the group of artists, while all of them have five or more brand partners.

Tacos and Mexican Restaurant | Sponsorship Report

2021 Tacos and Mexican Restaurant Sponsorship Report

It’s Taco Tuesday and the spotlight is on Quick Serve Restaurants – Mexican Food category.

Taco Bell, Moe’s Southwest Grill and Chipotle Mexican Grill make up 44% of total sponsorship deals across all property types. They are the three most searched taco brands by SponsorUnited users. College Sports are a prominent activation space for the category as 51 different brands have a deal.

FinTech | Sponsorship Report

The FinTech category has more than doubled its presence in sponsorships and media since 2019. With 58 new active brands and over 100 new sponsorships.

TheFinTech category led by eToro, PayPal, and Cash App.

Premier League 2020-21 | Sponsorship & Media Report

The Premier League season came to an end with Manchester City Football Club in 1st place. We present to you the 2020-21 Sponsor & Media report for the EPL.

bet365, Vitality Group Inc., Betway Group, and Cadbury lead the way with the most total sponsorship deals. The Gaming category owned 40% of Primary Jersey Patches in the League.