Sponsor Insights

Ballon d’Or 2021 | Sponsor Insights

Lionel Messi has won the 2021 Ballon d’Or annual football award, earning his record-extending 7th Ballon d’Or in 13 years. Robert Lewandowski, Jorginho and Karim Benzema were the top runner-ups for this award.

We compare the sponsorship activities and social following of these four star players in 2021.


NWSL Championship | Instant Replay

The Washington Spirit‘s defeated the Chicago Red Stars in a 2-1 victory, winning the franchise’s first National Women’s Soccer League (NWSL) Championship.

We highlight the activations from the NWSL 2021 Championship game. Of the leagues 18 partners, many activated during the event including Ally Financial ServicesMastercard, Budweiser & Nationwide.

Bryce Harper | Trading Card


Bryce Harper was named MVP for the second time in his career, and first time with the Philadelphia Phillies.

Harper is tied for the 5th most endorsed MLB athlete while Victus currently owns his most engaged post on Instagram.

Shohei Ohtani | Trading Card

SHOHEI OHTANIShohei Ohtani won his first MLB MVP award this season. He had a remarkable year at the plate and on the mound.

Ohtani has jumped in on cryptocurrency having a deal with FTX (formerly Blockfolio) while being the 4th most endorsed Major League Baseball athlete this year.

Retail Category | Sponsorship Report

Retail Report

Black Friday is 180 hours away. We’re highlighting Retailers leveraging sports & entertainment to drive foot and digital traffic.

20 retail brands including The Home DepotLowe’s Companies, Inc. and DICK’S Sporting Goods are in the top 10% of most searched brands on the SponsorUnited platform.

ICC Member Nations | Sponsorship Overview


ICC Member Nations Report

We highlight all 16 nations that played Cricket this season and the sponsorships across the member nations.

Castore, Lifebuoy, CoinDCX, and Gatorade were four of the many brands having visibility throughout the season.

ICC Men’s T20 World Cup | Instant Replay

After a year long delay, this past Saturday Australia beat New Zealand to win their first International Cricket Council Men’s T20 World Cup. We took a deeper dive into the tournament and the onsite activations and signage from the closing stages.

Social Engagement Insights | 2021 Sponsorship Year In Review

Manchester United leveraged their social media platforms in 2021. The soccer team had the highest average engagement per post across all properties.

To find out which brands Manchester United partnered with and other league insights, download the FREE 2021 Sponsorship Year In Review available HERE.

Fan Controlled Football Insights | 2021 Sponsorship Year In Review

Year In Review FCF Insight

The Fan Controlled Football (FCF) league played its inaugural season in 2021. The Wendy’s Company was the top sponsor of emerging league leveraging the most sponsorship assets of any brand.

Want to know more about brands and their partnerships with emerging leagues? Download the 2021 Sponsorship Year In Review available for FREE Tuesday, 11/9!

Alexander Ovechkin | Trading Card

With eight goals in seven games, NHL‘s Alexander Ovechkin is working his way up on the all-time goals list. He is nearing Wayne Gretzky.

Ovechkin has eight endorsement deals including NikeFanatics, Inc. and Ethernity Chain and also stared in a new MassMutual commercial.