Sponsor Insights

Coinbase Insights | 2021 Sponsorship Year In Review

Year In Review Coinbase Insight

Coinbase was the most searched cryptocurrency on the SponsorUnited platform this year with a 1,400% increase in views from 2020.

Want to find out which other cryptocurrencies followed Coinbase? Download the FREE 2021 Sponsorship Year In Review HERE.

Social Engagement Insights | 2021 Sponsorship Year In Review

Manchester United leveraged their social media platforms in 2021. The soccer team had the highest average engagement per post across all properties.

To find out which brands Manchester United partnered with and other league insights, download the FREE 2021 Sponsorship Year In Review available HERE.

Sports Betting Insights | 2021 Sponsorship Year In Review

In the SponsorUnited “Voices of the Industry” Survey, Sports Betting was the #1 answer when asked which category would sustain the most growth next year.

Download the FREE 2021 Sponsorship Year in Review HERE.

SponsorUnited 2021 Sponsorship Year In Review

The 2021 Sponsorship Year In Review Is Here.

The Trends, Spend, Disruptors and Deals that defined a most unique year in Sports & Entertainment partnerships… All in one comprehensive report. Download it now for FREE HERE!

Influencer Marketing Insights | 2021 Sponsorship Year In Review

Influencer Marketing

Female entertainers and influencers were at the forefront of brand sponsorships in 2021. Most deals leveraged their large social media following.

Want to know more about brands and their partnerships with entertainers and influencers? Download the 2021 Sponsorship Year In Review available for FREE Tomorrow HERE.

Fan Controlled Football Insights | 2021 Sponsorship Year In Review

Year In Review FCF Insight

The Fan Controlled Football (FCF) league played its inaugural season in 2021. The Wendy’s Company was the top sponsor of emerging league leveraging the most sponsorship assets of any brand.

Want to know more about brands and their partnerships with emerging leagues? Download the 2021 Sponsorship Year In Review available for FREE Tuesday, 11/9!

Cause Related Marketing Insight | 2021 Sponsorship Year In Review

 

Cause related Marketing Insight Year In Review

Cause Related Marketing Initiatives saw a 21% increase YOY in total deals. Kroger landed the top spot with 32% of their marketing initiatives supporting hunger relief.

Want to know more about brands supporting Cause Related Marketing Initiatives? Download the most comprehensive sponsorship report available for FREE 11/9!

Nike Insights | 2021 Sponsorship Year In Review

Nike Social Insight

Just Do It! Nike definitely did, averaging the highest engagement for branded social media posts in 2021 with over 3,000 total posts.

The 2021 Sponsorship Year In Review will be available Tuesday, 11/9. Download for FREE to find out what other brands dominated social media this year!

Cash App Insights | 2021 Sponsorship Year In Review

Cash App | 2021 Sponsorship Year In Review

Cash App recorded the highest branded social media engagement among FinTech brands in 2021.

The most comprehensive overview of the FinTech category deals and insights coming in our 2021 Sponsorship Year In Review!