Sponsor Insights

Champions League Kit Suppliers

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The 2022/23 Champions League group stage draw took place today in Istanbul, Turkey. As the countdown to the UEFA showpiece competition begins, let’s see how the kit suppliers and jersey sponsors stack up among the 32 qualified clubs.

Nike supplies over 42% of the teams that qualified directly, trailed by Puma and Adidas with the next largest share of this pool at 19% each. Nike only had one other club, Maccabi Haifa, in the playoff round of qualifying, and supplied 3 of the 4 Premier League automatically qualified teams. Brighton & Hove Albion (who finished 9th in the Premier League in 2021/22) are the only other Premier League team that has a deal with Nike. Nike also serves as kit supplier to Red Bull Salzburg (Austria) and RB Leipzig (Germany)–both owned by Red Bull, which is the primary jersey patch sponsor of both teams.

As apparel sponsor of Sevilla, Rangers and Bayer 04 Leverkusen, UK sportswear brand Castore will see its kit’s appear in the Champions League Group Stage for the first time.
Twenty-seven brands are primary jersey patch sponsors of the teams in the Group Stage. But Unibet & Emirates (three), Betano, and Redbull (all two) will have Primary jersey patches on multiple teams in the Group stages.

Of the 32 qualified teams, Sports Betting is the most active category with 8 sponsorships, followed by Airlines with 5 deals and four categories with 3.

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