Sponsor Insights

Crypto Brands Making A Big Impact At The Big Game

Etoro, FTX, and Crypto.com  will each have a commercial spot during football’s biggest weekend. The average price for a 30-second ad for Sunday’s game has been reported at $6.5 million, per NBC. Last year, CBS charged an average of $5.5 million.

FTX continues its hot streak with the Super Bowl after a huge year in the sponsorship spending. According to SU, the 2-year old company only signed one deal in 2020 with the Miami Heat. Currently they have over 50 sponsorship deals. Within the NFL, FTX has deals with Hall of Famer – Tom Brady, 2021 #1 overall draft pick – Trevor Lawrence, and Green Bay Packers running back – Aaron Jones. The commercial during the game is a 60-second spot and is scheduled to premiere during the second half. Fans can enter a contest to win bitcoin based on the time the ad is run, if it runs at 9:30PM, FTX will be giving out 9.3 bitcoin.

Crypto.com joins FTX on their sponsorship spending spree at the Super Bowl. FTX continues its hot streak with the Super Bowl after a huge year in the sponsorship spending.  Most Recently, Crypto.com and the Miami Grand Prix  (South Florida Motorsports) announced a nine-year deal. As part of the newest F1 event, the race will officially be called the “Formula 1 Crypto.com Miami Grand Prix”. Formula 1 currently has a deal with Crypto.com which features the “Crypto.com Overtake Award”, venue signage, virtual signage, branded event activations, and more. On top of naming rights to the Miami Grand Prix, the brand paid north of $700 million to take over the  venue naming rights for what used to be known as the Staples Center.

Etoro is the third crypto brand signing on for a commercial during the game which is unusual for their brand. They have over 25 deals with international soccer properties totaling 77% of their overall deals. What makes this deal unusual is that they have no deals inside of the United States currently, could expansion into the US be on its way?

 

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