One of the most anticipated games of the season takes place today in Santiago Bernabeu Stadium as Real Madrid and Barcelona meet in the first LaLiga Classico of the season.
Spotify, the primary jersey patch partner for Barcelona, has agreed to display an OVO Owl jersey patch in the game instead of their typical logo. The patch commemorates Canadian music artist Drake, who became the first artist with 50 billion streams on Spotify. The brand’s partnership with FC Barcelona has more than 3X the total assets of any other deal. The partnership includes venue naming rights and social content that amassed over 1M total engagements.
The two powerhouse teams are the top two most followed teams in LaLiga, and have additionally each seen YoY follower growth over 10%. Check out the graphic below to learn more about these teams/athletes competing and their partnership portfolio.