Over 280 brands across all properties in the last 12 months have signed partnerships with the goal of supporting environmental causes. Not surprisingly, the Construction & Industrial and Utilities categories are the top two supporting this cause respectively.
Which other brands support the cause and how are they doing so?
adidas leads the way with over 15 deals supporting Environmental Causes while Coca-Cola has the second most deals with a total over ten deals. Coke has partnered with properties in more than five different leagues supporting this initiative. Within these partnerships, Coca-Cola can be seen on the video board or concourse throughout the stadiums urging fans to recycle.
Waste Management, the top brand in the Construction & Industrial category, has over five deals within the NHL & MLB. A partner of the Montreal Canadiens, Waste Management sponsors the “Goal is Green” campaign for the team. The brands’s green initiatives are within four main areas: biodegradation, composting & recycling, energy saving, and transportation.
A few other brands have had notable sustainability partnerships. Constellation Energy & the Chicago Blackhawks teamed up to give the first 10,000 fans in attendance to a game a reusable metal straw. Maple Leaf Foods partnered with the Toronto Raptors for every Raptors block on the court, the team and Maple Leaf Foods will plant 50 trees.