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Partnership Reports

Equal Pay for USWNT & USMNT

May 18, 2022

Up until Wednesday, the US Women’s Soccer team had to rely heavily on sponsorship deals to level out their income as professional athletes. While the Women’s National Soccer team outperformed the Men’s, there was a HUGE pay gap between genders.

Take a look at a few former and current Women’s Soccer players who capitalized on their skills on and off the field, and how they size up against the men..

Alex Morgan has secured 25 total deals over the past year with some of the most notable brands being Google, Coca-Cola and AT&T. Megan Rapinoe has also cashed in big with 15 total deals including commercials with Cliff Bar and Subway, alongside notable deals with Nike and Victoria Secret. Lindsey Horan has 10 deals most notably with Adidas, Quest Nutrition and Visible. These female athletes have been able to navigate a world with unequal pay and now get the chance to get equal pay and the ability to use their soccer talents to sign more endorsement deals.

On the flip side, Men’s players have seen less success on the field which can equate to less success off the field. Jozy Altidore (former player) & Christian Pulisic have less deals than most of their female counterparts, Altidore has six deals and Pulisic who is an up and coming star on the team has seven. Interesting to see the differences in endorsement deals when a team has been successful on the field as the USWNT has been over the last couple decades.

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