The most anticipated golf tournament of the year is finally here as the Masters tees off in Augusta. Over 280 brands have an endorsement deal with golfers across the world, and these brands use the Masters as their runway to showcase their partnerships with the best of the best. On average, each professional golfer has 5 endorsements. Brands are eager to get premium placement on players hats, shirts, bags, and shoes. In regards to the most partnerships with golfers, ROLEX and NetJets lead the way for non-apparel brands while Titleist and TaylorMade are #1 and #2 respectively across all categories (no surprise there).
So who are the top betting favorites we’ll see on the course this weekend? And which lucky brands are capitalizing on these players’ social following?
The top five betting favorites heading into the tournament are Justin Thomas, Jon Rahm, Scottie Scheffler, Dustin Johnson, & Cameron Smith. Johnson leads the group in terms of social media followers with over 2 million across IG / FB / channels. Having the least amount of followers is Scheffler. However, his followers are highly engaged making Scheffler’s average engagement rate over 65% on his branded posts. Four of these five golfers have deals with both NetJets and Titleist, brands that are sure to garner extra exposure throughout the weekend.
Aside from Apparel & Accessories, Watches & Jewelry, Banking, and Software companies are the most frequent categories signing golfers to endorsement deals with their brands. The top three brands within these categories are Rolex, Veritex Community Bank, & Slync.io respectively.