Sponsor Insights

Grocery Category | Sponsorship Report

As people make their last minute stops to the grocery store in preparation for Thanksgiving, we highlight the Grocery category.

In 2021 Kroger was the #1 brand for Cause-Related Marketing Initiatives with 32% of their marketing initiatives related to hunger relief. Kroger also leads the Grocery Category in total sponsorships deals. Other notable brands in this category include MeijerH-E-B, and Publix Super Markets each with 40+ sponsorship deals.

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