Instant Replay: NBA Draft

 

The 2020 National Basketball Association (NBA) Draft went virtual last night with many brands taking advantage of the opportunity to leverage the platform and the draft picks.

A few interesting facts compared to the National Football League (NFL) Draft:
– 43% of NBA teams had a virtual draft sponsor compared to 88% of NFL teams.
– Of the top 10 picks in both leagues, the NFL draftees saw an average of 4 brands where the NBA draftees saw an average of 2.

About SponsorUnited: SponsorUnited is a technology company building a marketplace for the next generation of sponsorship sales. Through our proprietary technology, machine learning and an extensive scouting network, we have compiled the most comprehensive mapping of sponsorship assets in the world. We provide tools for brands, properties and agencies to leverage this data to efficiently research, buy and sell sponsorships.