All eyes were on the Ultimate Fighting Championship last night and one of the most audacious undertakings in sporting events in Abu Dhabi.
As we looked at the brands involved, it was interesting to see the Kamaru Usman, who defended his title against Jorge Masvidal had only 3 social endorsements, while Masvidal had 13!
Curious how much of that is driven by social following, as Masvidal has close to double the followers on Instagram as Usman…that might be changing after last night!
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