SponsorUnited was on the ground at the LCS Spring Finals Delivered by Grubhutook, hosted at NRG Stadium in Houston over the weekend. Evil Geniuses made history at the event by pulling off the fastest finals series in LCS history with three-straight wins over 100 Thieves. The venue hosted various booths, activities and live entertainment for fans attending the event, along with unique brand activations.
The standout brand activations were led by State Farm, Bud Light, Samsung, and Roccat.
State Farm made their presence known with a nearly 7 foot tall “fan wall” for attendees to write supportive messages to the teams competing that weekend. Bud light had a gaming trailer that offered fans a place to play League of Legends at the Beer Garden during Fan Fest and throughout the event. Roccat supplied its gaming stations (in addition to the stations at the Samsung and Bud Light activations) with mice, keyboards and headsets for an upgraded gaming experience for players.
Additionally, fans also had the chance to win Roccat peripherals at the Grubhub Nexus outside the Arcade. Samsung hosted a booth where patrons could test their skill and attempt to post the best Fast Clear time, making the final leaderboard which resulted in winning a 1TB Samsung 980 Pro SSD.
Overall, the brands that activated at the LCS Spring Finals capitalized on this marquee event by offering fans social experiences and activities!