On day 1 of CES 2022 LG Electronics showcased their “The Better Life You Deserve” campaign which aims to provide convenience, safety and entertainment but in a more personable, sustainable and inclusive way than ever before.
The LG PuriCare aims to provide the consumer with an air purifying fan with a 4 season mode to fit the needs of the consumer. The brand new LG OLED tv is a smart TV that connects to all LG smart televisions in your home using a room to room share transfer.
More products LG is releasing includes the LG UltraGear Gaming Speaker, updated LG Washer and Dryer to be completely customizable, LG InstaView Refrigerator and much more.
LG Electronics not only provides for their consumers but they also look to obtain partnerships across the globe. According to SponsorUnited’s Technology Sponsorships Annual Report coming out later this month, LG is the #2 most active brand within Athletes, Endorsers & Influencers as well as Major Pro Sports in the United States within the Consumer Electronics and Technology Multiline category. They also take the top spot Internationally beating out Samsung. Toronto is also a major sponsorship hub for the brand as they have 6 deals there which include the Toronto Maple Leafs, Raptor, Blue Jays & Toronto FC.