Power of Media in Sports Sponsorships

In-depth analysis across 20 professional leagues and their athletes. Compiled using SponsorUnited’s proprietary platform, the data encompasses more than 15,500 brands, 1,400 athletes and 1,100 properties.

Access exclusive sponsor data and insights: Power of Media in Sports Sponsorships

  • Key findings and insights
  • Media rights holders asset trends
  • Athletes as influencers analysis
  • Prominent brand leaders across diverse media genres, and more


Social data was collected using SponsorUnited’s social media tracking metrics, namely “Total Engagement” and “Followers Engaged” (Engagement Rate) and compiled from property or person-controlled Instagram, Facebook, Twitter, TikTok, and LinkedIn accounts and social activity.

This report was jointly authored by SponsorUnited’s Marketing Research & Insights and Marketing Departments, using data from April 1, 2022 through April 1, 2023.