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MLB Teams Are Hitting Social Media Hard
The MLB season is in full swing and teams have been taking their game seriously on social media. The Atlanta Braves are delivering both on and off the field with their 14 game winning streak and ranking #1 for social engagement for sponsors across all 30 MLB teams. The Braves are the 6th most followed team in the MLB with 6M total followers (Instagram, Twitter, Facebook, TikTok). They boast a YOY increase of 13% and have an impressive 1.44 engagements on their sponsored posts. Brands like Truist (homefield naming partner), Papa Johns, Subway and RaceTrac can be seen leveraging and taking advantage of the Braves’ social game.
The other 9 of the top 10 MLB teams in terms of social engagement x sponsored posts include:
- Los Angeles Dodgers (1.24M): The Dodgers have seen 1.24M engagements across all sponsored posts helping them claim the number two spot on the list. They are the 3rd ranked MLB team in terms of social following with 9.4M total followers. They rank #1 for followers on Instagram with 3M.
Top brands with Dodgers social deal include: UCLA Health, Yaamava Resort & Casino at San Manuel, Advance AutoParts.
- New York Mets (1.21M): The New York Mets not only have seen success in total engagement on sponsored posts, they also have the most active fans boasting the highest ratio of engagement on branded posts. 0.9% of Mets followers interact with branded posts, that’s almost 40% higher than the Dodgers.
Top brands with Mets social deal include: Coney Island Brewing Company, Citibank, loanDepot
- Chicago White Sox (734K): The Chicago White Sox are #4 on the list with a total engagement of 734K. The White Sox are the 16th most followed team in the MLB and 5th most followed property in the Chicago market. They saw a YOY increase of 5%.
Top brands with White Sox social deal include: FanDuel, Horseshoe Hammond, Guaranteed Rate
- Houston Astros (703K): The Astros come in at #5 with 703K total engagements on branded social posts. They are the 13th most followed team in the MLB with 4.4M followers across Instagram, Twitter, Facebook, and TikTok.
Top brands with Astros social deal include: Reliant Energy, AT&T SportsNet and Budweiser
- Chicago Cubs (690K): The #6 team on the list, the Chicago Cubs. The Cubs are the 2nd most followed property in Chicago and 4th most followed in the MLB with 8.3M total followers. They have a prominent presence on TikTok with 726K followers, the most of any MLB team.
Top brands with Cubs social deal include: Las Vegas Tourism, Sloan, Marriott Bonvoy
- Milwaukee Brewers (438K): The Milwaukee Brewers are the 24th most followed team in the MLB with 2.4M total followers and come in 7th for total engagement for sponsored posts with 438K. They have seen a 5% YOY increase and are the 2nd most followed property in the Milwaukee market, just behind the Bucks.
Top brands with Brewers social deal include: UW Credit Union, Fleet Farm, Ball Sports Wisconsin
- Philadelphia Phillies (274K): With 274K total engagement, the Philadelphia Phillies take the #8 spot. They are the 12th most followed team in the MLB with 4.5M total followers and the 4th most followed property in the Philadelphia media market.
Top brands with Phillies social deal include: SportsRadio 94 WIP, Independence Blue Cross, Herr’s
- San Diego Padres (272K): The San Diego Padres are ranked #9 with 272K total engagement on sponsored posts. They have 2.7M total followers across the major social media platforms and have a YOY increase of 16%.
Top brands with Padres social deal include: Petco, ClickUp, USAA
- Boston Red Sox (178K): Rounding out the top 10 is the Boston Red Sox with 178K total engagements. They are the 2nd most followed team in the MLB, only behind the New York Yankees, with 9.7M total followers.
Top brands with Red Sox social deal include: JetBlue, Nissan, STIHL
