MTV VMA’s Sponsorship Report


Last night the MTV VMA’s rolled out the red carpet with many notable brands leveraging the event. Justin Bieber and Olivia Rodrigo stole the show each taking home multiple awards while Rodrigo won the Best New Artist Award presented by Facebook.

43 brands integrated into the broadcast with Burger King, Coors Light, GEICO, and Toyota Motor Corporation leveraging featured segments during the show.

About SponsorUnited: SponsorUnited is a technology company building a marketplace for the next generation of sponsorship sales. Through our proprietary technology, machine learning and an extensive scouting network, we have compiled the most comprehensive mapping of sponsorship assets in the world. We provide tools for brands, properties and agencies to leverage this data to efficiently research, buy and sell sponsorships.