As the National Basketball Association (NBA) moves form the bubble back to home arenas, teams are leveraging the seat covering signage asset for the first time. 77% of teams throughout the league have leveraged this asset with 110 brands.
Six brands have seat cover exposure with multiple teams with Michelob Ultra, Xfinity, AT&T leading the way.
About SponsorUnited: SponsorUnited is a technology company building a marketplace for the next generation of sponsorship sales. Through our proprietary technology, machine learning and an extensive scouting network, we have compiled the most comprehensive mapping of sponsorship assets in the world. We provide tools for brands, properties and agencies to leverage this data to efficiently research, buy and sell sponsorships.