As we look forward to the Sweet 16 Saturday, here is an overview of the NCAA basketball signage throughout the season.
With 2,351 brands having signage overall, State Farm ®, The Coca-Cola Company and GEICO are the top three ranked by total deals, and SponsorUnited even got in the action with courtside signage at University of Southern California.
277 properties sold signage this year having on average 8.5 brands purchasing this asset. Courtside Apron ranked first with 2004 brands leveraging the placement.
About SponsorUnited: SponsorUnited is a technology company building a marketplace for the next generation of sponsorship sales. Through our proprietary technology, machine learning and an extensive scouting network, we have compiled the most comprehensive mapping of sponsorship assets in the world. We provide tools for brands, properties and agencies to leverage this data to efficiently research, buy and sell sponsorships.