Sponsor Insights

NCAA Basketball Signage | Sponsorship Report

The Sweet 16 starts Saturday. Here is an overview of the NCAA basketball signage throughout the season.

With 2,351 brands having signage overall, State Farm ®, The Coca-Cola Company and GEICO are the top three ranked by total deals.

277 properties sold signage this year having on average 8.5 brands purchasing this asset. Court side Apron ranked first with 2004 brands leveraging the placement.

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