Category Report: Consumer Electronics

  This year, Esports surpassed major pro sports in terms of brand participation (not spend) within sponsorship for the Consumer Electronics category and the National Basketball Association (NBA) led the big 5 leagues in this regard, while Bose Corporation, on the strength of their NFL partnership and player endorsements led on the brand side. About SponsorUnited: SponsorUnited is a…

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Instant Replay: MLB Draft 2020

  As the Major League Baseball Draft aired last night on ESPN presented by T-Mobile, we take a look the brands active during the broadcast, and look forward to when we can begin seeing them in action again! About SponsorUnited: SponsorUnited is a technology company building a marketplace for the next generation of sponsorship sales. Through our proprietary technology, machine learning…

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Category Report: Education

  As virtual classes and graduations have become part of the new norm and the educational system and services that support them evolve, we took a look at the Education category within sponsorship. About SponsorUnited: SponsorUnited is a technology company building a marketplace for the next generation of sponsorship sales. Through our proprietary technology, machine learning…

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Music Concerts and Festivals 2019-2020 Sponsorship & Media Report

  On the eve of the iHeartMedia Living Room Concert Series, presented by State Farm ®, we take a look back over the past year with the Music Festival & Concert Series Sponsor & Media Report. About SponsorUnited: SponsorUnited is a technology company building a marketplace for the next generation of sponsorship sales. Through our proprietary technology, machine learning…

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SPONSORUNITED TAPS BILL HUDOCK AS MARKETING AND COMMUNICATIONS LEAD

SPONSORUNITED TAPS BILL HUDOCK AS MARKETING AND COMMUNICATIONS LEAD Hudock brings years of agency experience managing Pepsi and Anheuser-Busch partnership portfolios. Stamford, CT, Release: June 8, 2020 SponsorUnited today announced that industry leader Bill Hudock joins as Senior Vice President of Marketing and Communications. Hudock joins SponsorUnited after most recently having served as Group VP at…

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Category Report: Men’s Grooming

  The at-home economy and direct-to-consumer market has brought sponsorship categories like Grooming to the forefront. Today, we take a look at the Men’s Grooming Category – one of the most searched sponsorship categories on the SponsorUnited platform this past month. About SponsorUnited: SponsorUnited is a technology company building a marketplace for the next generation of…

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Sports Radio Media Report

  With Spring in the air, there’s nothing like listening to the ball game on the radio. While we’re not there just yet, let’s look at the Sports Radio platform in this week’s Sponsorship & Media Report. About SponsorUnited: SponsorUnited is a technology company building a marketplace for the next generation of sponsorship sales. Through…

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Military Support – Sponsorships Supporting Those Who Served

  As we head into Memorial Day Weekend, we look back at the brands, teams and leagues using their platforms to honor those who’ve served. About SponsorUnited: SponsorUnited is a technology company building a marketplace for the next generation of sponsorship sales. Through our proprietary technology, machine learning and an extensive scouting network, we have compiled…

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League Report: eSports

  We’ve learned a tremendous amount from our 30+ gaming partner teams, leagues and organizations and the industry has never been more relevant or seen as much of a rapid evolution as it has today. Please enjoy our 2019-20 eSports Sponsor & Media report. About SponsorUnited: SponsorUnited is a technology company building a marketplace for…

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