2021 Tacos and Mexican Restaurant Sponsorship Report

  It’s Taco Tuesday and the spotlight is on Quick Serve Restaurants – Mexican Food category. Taco Bell, Moe’s Southwest Grill and Chipotle Mexican Grill make up 44% of total sponsorship deals across all property types and are the three most searched taco brands by SponsorUnited users. College Sports are a prominent activation space for the category as 51 different brands…

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2021 U.S. Open Golf Sponsorship Report

  The 2021 U.S. Open at Torrey Pines took place this weekend with Jon Rahm taking home the coveted trophy. NetJets advertised on the broadcast and also has a deal with three of the top five finishers. Other brands making an impact during the event were Lexus, American Express & ROLEX. About SponsorUnited: SponsorUnited is a technology company building a marketplace…

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2021 Tools & Lawn Equipment Sponsorship Report

  Father’s Day is just around the corner, so we’re taking a look at some of dad’s favorite categories: Tools & Lawn Equipment. This category has 30 different brands leveraging partnerships in the National Hockey League (NHL). Notable brands include John Deere, Lincoln Electric, and The Toro Company. About SponsorUnited: SponsorUnited is a technology company building a marketplace for the next…

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2021 Vitamins & Supplements Sponsorship Lineup

  Following the Vitamins & Supplements category report, our featured lineup focuses on the three brands with the most sponsorships in this category: G FUEL, Nuun Hydration, and Herbalife Nutrition. Each brand focuses on different areas as G Fuel dominates the Esports space, while Nuun targets endurance events, and Herbalife Nutrition plays heavily in the US & European soccer leagues. About…

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2021 Vitamin & Supplements Sponsorship Report

  The Vitamins & Supplements category has 45 unique brands active in European Football sponsorships and media, as well as a significant presence in Esports. Brands G FUEL and Gamer Supps are major contributors to the 250+ assets in Esports and 40+ partnerships with Esports influencers. Other notable brands in this category include Nuun Hydration, Herbalife Nutrition, and The Nature’s Bounty Co. About SponsorUnited: SponsorUnited is a…

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2021 FinTech Sponsorship Report

  With 58 new active brands and over 100 new sponsorships, the FinTech category has more than doubled its presence in sponsorships and media since 2019. We highlight the FinTech category led by eToro, PayPal, and Cash App. About SponsorUnited: SponsorUnited is a technology company building a marketplace for the next generation of sponsorship sales. Through our proprietary technology,…

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Doughnut Brands Sponsorship Insight

  It is the first Friday of June, which means today is National Doughnut Day! Today we take a look at two of the most popular doughnut brands: Dunkin’​ and Krispy Kreme Doughnuts, comparing sponsorships, presence, activations, and more. About SponsorUnited: SponsorUnited is a technology company building a marketplace for the next generation of sponsorship sales. Through our proprietary technology,…

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Travel Services Sponsorship Report

  𝐂𝐫𝐚𝐳𝐲 𝐅𝐚𝐜𝐭: Over 80 new brands in travel services have entered into sponsorship agreement this year. The usual suspects, Uber and Airbnb lead the way with 100+ deals each. Here’s a quick breakdown on the category. About SponsorUnited: SponsorUnited is a technology company building a marketplace for the next generation of sponsorship sales. Through our proprietary technology, machine learning…

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Indianapolis 500 Sponsorship Recap

  The Indianapolis 500 took place this past Sunday with 135,000 fans in attendance at Indianapolis Motor Speedway. Helio Castroneves took home the checkered flag for the fourth time with AutoNation as his primary sponsor. Other brands activating at the event were NTT DATA, Firestone, Red Bull, and Crown Royal. About SponsorUnited: SponsorUnited is a technology company building a marketplace for…

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