Instant Replay: Indy 500

Congratulations to Takuma Sato on winning the Indy 500 yesterday at Indianapolis Motor Speedway. We examined the event’s sponsorship activity, no surprise to see the auto industry leading the way with deals. About SponsorUnited: SponsorUnited is a technology company building a marketplace for the next generation of sponsorship sales. Through our proprietary technology, machine learning and an…

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Category Report: Life and Health Insurance

  Today we look at the Life & Health Insurance category in sports and entertainment. More popular than ever, the category is continually ranked in the top 10 most searched categories by SponsorUnited users. In an effort to gain share of voice over the competition, assets leveraged by this category lean towards brand awareness and equity generation.…

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Category Report: CBD & Cannabis

  Today we look at one of the notable growing categories in sports and entertainment, CBD & Cannabis. An impactful player in the athlete endorsement and music festival space, this category could see exponential sponsorship growth if state and Leagues continue to loosen restrictions. Many current and former athletes continue to be heavily involved in…

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Instant Replay: 2020 PLL Championship Series

As the Premier Lacrosse League enters the elimination round of its Championship Series, we showcase the PLL’s Championship Series partners. Kudos to Paul Rabil, Michael Rabil, and Nathan Cheung for not only putting together a dynamic event in uncertain times, but also for compiling an impressive list of partners with compelling activations. About SponsorUnited: SponsorUnited is a technology company building a marketplace…

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League Report: NWSL

  The National Women’s Soccer League played its Challenge Cup Final this past Sunday to a record-setting audience. Below is an overview of all sponsorship activity for the League. Overall, there are 251 brands active and 278 deals which demonstrate the significant momentum of the NWSL. Congrats to the Houston Dash on the big win,…

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Asset Analysis: Seat Covering Signage

  As Major League Baseball started its 60-game season with no fans in the stands, we broke down all brands that took advantage of new seat covering signage during opening day weekend. It’s interesting to see a mix of traditional brands and new brands to MLB taking advantage of this unique asset. As all leagues begin to…

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Category Report: Daily Fantasy & Sports Betting

  As Leagues start to play again, and states loosen their rules on sports betting, we take a look at one of the fastest growing and most impactful categories in sports, Daily Fantasy & Sports Betting. Since 2016, FanDuel and DraftKings Inc. served as the pioneers of the Daily Fantasy industry as new organizations compete to gain traction. About…

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Instant Replay: Tomorrowland, The Digital Festival

  Tomorrowland put on a 2-day virtual event that gave access to music fans from all around the world. Martin Garrix, Armin van Buuren, Steve Aoki were among the artists that took the virtual stage. Brands from across the globe partnered with Tomorrowland to reach the event’s massive audience. Below is a look at the brands…

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NBA Player Endorsement Report

  With all eyes on the return of the National Basketball Association (NBA), we take a look at the players making the biggest impact off the court for brands. About SponsorUnited: SponsorUnited is a technology company building a marketplace for the next generation of sponsorship sales. Through our proprietary technology, machine learning and an extensive scouting network,…

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