Women’s Final Four Sponsorship Report

  With 72% more social media followers than the other three schools in the Final Four 𝐂𝐎𝐌𝐁𝐈𝐍𝐄𝐃, UCONN Women’s basketball is winning off the court as well. Let’s breakdown the partnerships of University of Connecticut, University of Arizona, University of South Carolina, and Stanford University. About SponsorUnited: SponsorUnited is a technology company building a marketplace for the next generation of…

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Trevor Bauer Trading Card

  As pitchers take the mound today, we look at one of the more prolific starters in today’s game, Trevor Bauer (トレバー・バウアー). Totaling nine endorsement deals, Bauer works with Budweiser, Lids, BODYARMOR SuperDrink amongst others. About SponsorUnited: SponsorUnited is a technology company building a marketplace for the next generation of sponsorship sales. Through our proprietary technology, machine learning and an…

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Francisco Lindor Trading Card

  To kick off opening day we take a look at the sponsorship activity of the New York Mets freshly signed superstar Francisco Lindor. SmileDirectClub, T-Mobile and Marucci Sports are three of the notable brands the shortstop endorses. About SponsorUnited: SponsorUnited is a technology company building a marketplace for the next generation of sponsorship sales. Through our proprietary technology, machine learning and an…

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Fernando Tatis Jr. Trading Card

  As we get ready for Major League Baseball Opening Day, we will be featuring endorsement profiles of superstars throughout the league over the next few days. We begin with Fernando Tatis Jr. who signed a 14-year deal with the San Diego Padres this offseason coming off of a year where he won the Silver Slugger Award. Notable brands…

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NCAA Basketball Signage Sponsorship Report

  As we look forward to the Sweet 16 Saturday, here is an overview of the NCAA basketball signage throughout the season. With 2,351 brands having signage overall, State Farm ®, The Coca-Cola Company and GEICO are the top three ranked by total deals, and SponsorUnited even got in the action with courtside signage at University of Southern California. 277 properties sold signage this year…

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Whiskey Sponsorship Report

  We start St. Patrick’s Day with the first of a parade of posts and some Whiskey (insights). 23% of total assets in this category include a social post, with Whiskey brand Proper Twelve claiming the most engaging social media post in the category. Jack Daniel’s, Jim Beam, Crown Royal and Jameson lead the category…

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Papa John’s Trophy Finals Weekend

  The EFL (English Football League) held two finals matches for the Papa John’s Trophy over the weekend. The 2019-2020 Final was won by Salford City Football Club on Saturday who held the title for less than 24 hours before Sunderland AFC won this year’s title on Sunday. Title sponsor Papa John’s International saw exposure in a multitude of ways including seat back…

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GRAMMY Awards Instant Replay

  The GRAMMY Awards took place night, which saw several brands such as IBM, Mastercard, and Pandora leveraging the event as official sponsors. Award winners included Beyonce, Billie Eilish, and Dua Lipa who have notable deals with adidas, Fender Musical Instruments Corporation and Pepe Jeans London respectively. About SponsorUnited: SponsorUnited is a technology company building a marketplace for the next generation of sponsorship sales. Through…

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Coming 2 America Brand Integration

America: The land of opportunity…for brands to do product placement! Coming 2 America not only brought back some of our favorite characters and new actors, they also had over 15 brands, old and new appearing throughout the film, including Pepsi becoming the official sponsor of McDowell’s Zamunda! About SponsorUnited: SponsorUnited is a technology company building a…

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