It doesn’t get much bigger than this weekend’s El Clasico between Real Madrid C.F. and FC Barcelona. And with innovation in virtual assets, it doesn’t get much more diverse and customized. In case you didn’t know, brands can target specific audiences across the globe at the same time in the same event. For instance, Beko Global had on field…
As consumers diversify their tastes, spiked seltzer has grown at a record pace over the past two years. Increasingly, spiked seltzer brands have become active in the sports and entertainment sponsorship space. Bud Light Seltzer, White Claw, and Truly lead the way in the category, and new entrants to the space such as Mighty…
With the smallest crowd to attend a World Series in over a century, brands have never been more in the spotlight. League partners such as Mastercard, T-Mobile, and Chevrolet had prominent signage throughout Globe Life Stadium. Taco Bell fans are celebrating Mookie Bett’s two stolen bases this morning, as Taco Bell will be giving away one free taco to America…
The biggest college football game of the year thus far saw Alabama defeat rival Georgia 41-24 in a matchup of SEC stalwarts. During the broadcast on CBS, large brands such as The Home Depot, GEICO, and Aflac gained exposure through integrated featured segments. Notably, when we look at the school sponsors two local brands have the most total assets…
One of the more searched categories on the SponsorUnited platform during 2020, we take a look to see the sponsorship activity within Tire Manufacturers. With 13 brands including The Hercules Tire & Rubber Company and The Goodyear Tire & Rubber Company having a presence in collegiate sports, 146 NCAA properties have scored a deal with a brand in this…
One of the most competitive categories in sports and entertainment is Spirits. With over 390 brands vying for share of voice, the category can be sold exclusively or split among different types of spirits. Whiskey leads the way with 87 brands having a deal, while Tito’s Handmade Vodka is first among all brands in total deals.…
Over the past six months the Pet Supplies category has become an attractive potential partner in the sports and entertainment space. The growth of brands like Chewy and PetSmart have made them two of the most popular brands searched by SponsorUnited users, with both brands ranking in the top 1% of all brands searched in 2020. The National Hockey League (NHL) is…
As NASCAR enters the Round of 12 in the Cup Series Playoffs this weekend at Talladega Superspeedway, we overview the sponsorship landscape of the sport, including the 12 remaining drivers. Kevin Harvick currently leads the way driving the Busch Light car. Kudos to Anheuser-Busch InBev for continuously pushing the activation envelope in the motorsports space. About SponsorUnited: SponsorUnited is a…
The Investment Services category is more competitive than ever with the increase in retail investment options. Brands are leveraging sports and entertainment sponsorships to stand out from the crowd and fend off the new Fintech entrants to the industry. We provide an overview of the Investment Services category where Major League Baseball leads the way with…
