The Golden Globes kicked off the awards season last night with several major brands leveraging the event and the nominees. HelloFresh, L’Oréal, and Lancôme were among some of the brands who found unique ways to activate through celebrity nominees. Congratulations to all the winners who took home an award last night. About SponsorUnited: SponsorUnited is a technology company…
With 700+ brands taking part in sports and entertainment sponsorships, the Non-Profit Category continues to grow. A category focused on leveraging partnerships to help others, Non-Profits is the 22nd most active sub-category within major pro sports. Not just focused on sports, close to 90 unique brands have a music festival sponsorship. AARP, The Salvation Army, and…
The first major of the tennis season saw many high profile brands activate as the Australian Open wrapped up this weekend. Kia Motors America, Mastercard and Infosys were notable brands visible during the event which saw Novak Djokovic and Naomi Osaka come away victorious. About SponsorUnited: SponsorUnited is a technology company building a marketplace for the next generation of…
From February 18-21, runDisney put on their Disney Princess Half Marathon Weekend, but this year it looked a little different as the race was moved to a virtual setting. One thing that remained the same was the impact the event had on supporting charities such as the Children’s Miracle Network Hospitals who was this year’s celebrated…
With the expected increase in travel as we move into spring and summer, the Hotels and Resorts category is top of mind for many. Over 1,400 brands are active in this space. Hilton Hotels, Courtyard by Marriott, Hampton Inn by Hilton, and Holiday Inn are the current leaders in total sponsorship deals across all properties. Music Festivals and…
Congratulations to Michael McDowell of Front Row Motorsports for taking home the checkered flag at the Daytona 500. Brands such as Pit Boss Grills, AdventHealth, and Busch Beer got in on the action, as they found unique ways to showcase their brand on-site at the Daytona International Speedway. About SponsorUnited: SponsorUnited is a technology company building a marketplace for the…
As we look to the future where global travel hopefully resumes to pre-pandemic levels, we examine the international category of Airlines. United Airlines and Delta Air Lines lead the way in deals with Emirates close behind. No surprise that the global travel hub of New York City is the top market for airline deals. About SponsorUnited: SponsorUnited is a technology…
Arguably the most impactful moment of the year for advertising, 76 brands took part in the CBS Super Bowl broadcast. While traditional Super Bowl advertisers continue to leverage the moment, this year saw many new brands in emerging categories participating in the Super Bowl. From Mercari, Inc. and DoorDash to Fiverr and Vroom, it will be interesting to see if the new entries…
Florida anyone? As we look ahead to spring break season, we examine the Tourism category in sports and entertainment sponsorship. Four out of the top five spots are taken by tourism brands from the Sunshine State. The host of this year’s Super Bowl, tourism brands Visit St. Pete Clearwater and Visit Tampa Bay rank one and two in…
