2020-21 Premier League Sponsorship & Media Report

  As The Premier League season came to an end this past weekend with Manchester City Football Club in 1st place, we present to you the 2020-21 Sponsor & Media report for the EPL. bet365, Vitality Group Inc., Betway Group and Cadbury lead the way in the league with the most total sponsorship deals while the Gaming category owned 40% of Primary…

Read More

2021 NHL Sponsor & Media Report

  With playoffs kicking off this week after a 56-game season, we present the National Hockey League (NHL) 2020-21 Sponsor & Media Report. The League saw three new assets enter the fold this year with helmet signage, leading edge wrap and projected on ice signage. Brands expanding their presence in the League this year include Progressive Insurance, Guaranteed Rate, Truly…

Read More

Home Improvement Sponsorship Lineup

On a day where The Home Depot reported nearly a 33% increase in sales, we highlight three of the top brands from the Home Improvement category: The Home Depot, Lowe’s Companies, Inc., and Ace Hardware Corporation. These three brands have notable partnerships with major properties in the U.S., including the National Football League (NFL), Major League Soccer, and NCAA. Additionally, there are three…

Read More

TaxAct Sponsorship Brand Report

  On Tax Day in the United States, we highlight the top brand in number of sponsorship deals, TaxAct. Emerging on the sponsorship scene this year, TaxAct ranks in the top 1.5% for brands searched on the SponsorUnited platform over the last 12 months. Increasing their footprint within the National Basketball Association, TaxAct has deals with the Memphis Grizzlies, LA Clippers, Miami…

Read More

2021 FA Cup Final Sponsorship Recap

  The 2021 FA Cup Final took place Saturday between Chelsea Football Club and Leicester City Football Club, which saw Leicester City win 1-0. Title sponsor Emirates took center stage during the event while Budweiser, MITRE, Deliveroo, PayPal and EE also had a presence during the game watched by millions around the world. About SponsorUnited: SponsorUnited is a technology company building a marketplace for the…

Read More

2021 Preakness Stakes Sponsorship Report

  The 146th Preakness Stakes took place yesterday with Rombauer sprinting down the stretch to overtake Midnight Bourbon for the win. Speaking of bourbon, seven different beverage brands sponsored the event including PepsiCo and Maker’s Mark while other brands such as AT&T and 1/ST Bet rounded out the sponsorship group. About SponsorUnited: SponsorUnited is a technology company building a marketplace…

Read More

Nurse Appreciation – Sponsorship Initiatives

  On National Nurse’s Day, we take time to recognize true heroes and showcase how the sports and entertainment world created initiatives to support nurses and frontline workers over the last year. Brands such as Speedway LLC, Keurig, and Kaiser Permanente provided nurses with surprises to show support towards what they do. About SponsorUnited: SponsorUnited is a technology company…

Read More

Corona Sponsorship Report

  As we enter happy hour on the East Coast, we showcase one of the most popular brands of the day, Corona. With a presence in over 150 different properties and 40 leagues/associations, Corona boasts a large presence throughout sports and entertainment. 44% of all Corona’s sponsorship deals include static signage, while 19% have venue…

Read More

Canelo Alvarez Trading Card

  Happy Cinco De Mayo everyone. In celebration of the day, we spotlight famed Mexican boxer, Canelo Alvarez who looks to continue his dominance this coming weekend against Billy Joe Saunders. Having 15 total endorsement deals, brands such as Hennessy, I CAN, Crush Soda and Broxel leverages Alvarez’s over 15 million social media followers. About SponsorUnited: SponsorUnited is a…

Read More