Category Report: Telecommunications

  Today we examine the telecommunications category, one of the largest categories in sponsorships. With Over 300 unique brands playing in this space across several different subcategories, there is plenty of opportunity for properties and brands to create dynamic partnerships and activations at scale. About SponsorUnited: SponsorUnited is a technology company building a marketplace for the…

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Instant Replay: Subway Series

  Baseball is back! As MLB returned to action with its summer camp games this weekend we take a look at sponsorship in each of the New York Mets vs. New York Yankees Subway Series games. Interesting to see T-Mobile and Motorola Razr signage at Yankees Stadium after the team’s long standing relationship with AT&T ended in the off season. About SponsorUnited: SponsorUnited is…

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Digital Media Sponsorship Report

Never before have brands and teams relied on digital platforms to engage consumers in an eventless environment. Today we look at sports digital platforms and the brands partnering with them. About SponsorUnited: SponsorUnited is a technology company building a marketplace for the next generation of sponsorship sales. Through our proprietary technology, machine learning and an extensive…

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Category Report: Car Dealerships

  Summer means road trips, so today, we look at Car Dealerships, a category with a great deal of marketplace opportunity and disruption for brands and properties. Over 90% of properties have opportunities available in this category and only 38% of deals are exclusive. With the emergence of new national brands like Carvana, and frictionless car…

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Instant Replay: UFC 251 Fight Island

  All eyes were on the Ultimate Fighting Championship last night and one of the most audacious undertakings in sporting events in Abu Dhabi. As we looked at the brands involved, it was interesting to see the Kamaru Usman, who defended his title against Jorge Masvidal had only 3 social endorsements, while Masvidal had 13! Curious how…

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Category Report: Quick Serve Restaurants

  Today we look at the Quick Serve Restaurants category which has been steadily increasing its sponsorship footprint over the years. Brands like Taco Bell and Dunkin’ make up the majority of deals in their respective subcategories and have a strong presence in entertainment-related sponsored content. From Shake Shack to Chick-fil-A, Quick Serve Restaurants have become a staple of…

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Asset Analysis: Jersey Patch

  With jersey patch sponsorships gaining momentum, we take a look at the overall jersey patch landscape. No surprise that technology brands lead the way with a heavy concentration in Esports. An interesting insight that hometown brands account for the majority of primary jersey patches in United States major pro sports (Major League Soccer, National Basketball…

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Instant Replay: Nathan’s Famous Hot Dog Eating Contest

  Today we take a look at the sponsorship activity around the Nathan’s Famous International Hot Dog Eating Contest presented by DraftKings Inc. Congrats to Joey Chestnut who set a world record devouring 75 hot dogs and Miki Sudo who ate 48.5 hot dogs. Happy Fourth Of July! About SponsorUnited: SponsorUnited is a technology company building a…

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Category Report: Cookout Foods

  As we enter the Fourth of July weekend, we decided to have a little fun today and take a look at the Cookout Foods category. Hoping everyone out there has a great holiday weekend and gets to enjoy some of the brands below. Speaking of…what’s everyones favorite cookout food brand? Our favorite summertime beverages…

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