DOWNLOAD REPORT: https://sponsorunited.com/nfl-2021-report/
STAMFORD, Conn., March 3, 2022 /PRNewswire/ — Today, SponsorUnited, the leading data platform for sports and entertainment, released the first NFL Marketing & Partnerships Annual Report from the 2021 season. This report highlights trends in sponsorships surrounding the National Football League, teams, athletes, and media partners. Uncover data on over 7,000 NFL partnership deals and over 3,600 active brands buying sponsorships and media in the NFL. The complete report is available now at SponsorUnited.com.
Key learnings from the report include:
NFL team sponsorships saw a major bounce back, adding $600MM in revenues to achieve 57% growth from 2020 and 14% growth from 2019.
Four categories drove over a quarter of the sponsorship revenue in the NFL: Finance, Healthcare, Alcohol, and Non-Alcoholic Beverages.
Players saw a huge growth in endorsement deals.
Over 1,000 brands had player endorsements deals, growing 51% year over year. The most active brands were Verizon, adidas, BodyArmor, Nike, and Bud Light. Fastest growing categories were Apparel, Technology and Financial.
More than 1 out of 5 sponsorship deals were tied to cause & community-related initiatives, doubling since 2019.
Youth-related initiatives, focused on education and health, was the most supported cause by NFL teams. Everfi was the most active brand, with the Financial, Healthcare and Technology categories most likely to tie into a cause.
Controversy and winning drove social follower growth.
Antonio Brown, Tom Brady and Aaron Rogers saw the largest gain in followers since the pre-season, while the Dallas Cowboys, LA Rams and Las Vegas Raiders gained the most followers amongst teams.
Sports Betting, Crypto and Tech are driving league growth and interest.
Sports Betting saw the largest expansion in sponsorship and media deals for the 2nd year in a row, at an 83%+ increase. Cryptocurrency was the most searched category by NFL executives on the SponsorUnited platform.
For a deeper look, and to access many other insights, download the SponsorUnited NFL 2021 Marketing & Partnerships Annual Report at SponsorUnited.com.