As we head into the home stretch of 2022, here are the 30 brands most searched by sponsorship executives on the SponsorUnited platform during October.
OOFOS, the recovery footwear leader, September’s 2nd most searched brand, tops this month’s list. It’s been a busy few months for the company: OOFOS inked a deal with the Las Vegas Raiders and Derek Carr in October, hot on the heels of partnering with Boston Bruins goalie Jeremy Swayman in September.
Both deals underscore OOFOS’ commitment to community and public service, as demonstrated by the discount it offers to medical professionals, military personnel, and educators via a partnership with online identity network company, ID.me.
In September, Derek Carr teamed up with OOFOS to gift 6,000 pairs of shoes to staff at Valley Children’s Hospital in central CA near where Carr grew up. Last month, the brand announced an alliance with radio station 98.5 The Sports Hub and Swayman to raise funds for breast cancer awareness, research, and patient care through the entire NHL season. “The “Kick Saves for Cancer” campaign, which kicked off on the October 15 home opener, donates $10 for every save Swayman or any Boston goalie makes this season, up to $25,000.
OOFOS also donates 2% for every pair sold on OOFOS.com to the Jimmy Fund at the Dana-Farber Cancer Institute in Boston for patient care and cancer research.
The Japanese automobile giant takes the 2nd spot on the October list with over 550 sponsorship deals, including sub-brands like Lexus. Lately, the brand has been shifting its marketing strategy from traditional vehicle-focused advertising to a broader storytelling narrative.
In early October, Toyota Spain announced the renewal of its sponsorship deal with the Liga ACB, Spain’s professional basketball league, after a successful first year.
Intuit climbed 6 spots from last month to #3 for October. The American business software company and its sub-brands including TurboTax and QuickBooks have over 40 endorsement deals.
The company announced a 23-year partnership with the Los Angeles Clippers in September 2021, giving the brand the exclusive naming rights to the Intuit Dome, slated to open in 2024 in Inglewood, CA. Its reported $500 million price tag made it the most expensive arena naming rights deal in NBA history.
The following brands comprised the rest of the top 30: