Sponsor Insights

Brands Pile On to Pickleball as the Sport’s Popularity Soars

The U.S. Open Pickleball Championship is currently underway this week in Naples, Florida, where over 3K players are facing off in pro and amateur matches across 59 courts. While relatively new to the U.S., pickleball is the country’s fastest-growing sport, with 4.8M players nationwide–a nearly 40% increase since 2020–and more than 9M Americans expected to be swinging a paddle in 2025.

Pickleball’s red-hot popularity has marketers racing to cash in on the action: in the past 12 months, more than 150 brands have partnered with pickleball properties, with each property averaging 12 sponsors. Predictably, the sport’s top category is Apparel & Accessories, while Franklin–a pickleball paddle leader–and footwear honchos Skechers and DUPR lead the list of most active brands.

Signage is key for brands keen to make a splash at pickleball events: net signage, baseline signage (fixed or rotating), and courtside signage (fixed or rotating) are the top three assets for gaining visibility among the ever-expanding throngs of pickleball fans.  

Pickleball matches are also gaining traction on social media. All PPA Tour matches are streamed on YouTube, attracting over 40K followers (and counting)  to the channel. Online car retailer Carvana serves as the exclusive title sponsor of the tour, which boasts the largest-ever professional pickleball single-season prize money purse of $5.5M this season. 

As pickleball’s popularity continues to skyrocket–and more deep-pocketed investors join the long list that already includes Tom Brady, LeBron James, and Kevin Durant–expect a slew of brands from an array of industries to keep piling on to the pickleball train. 

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