Roland Garros 2022 was not a tournament to be missed, but if you did you heard about it. Not only did Rafael Nadal win his 22nd Grand Slam title (which cements him as the greatest winner of all time), Iga Świątek continues her unbeaten streak of 35 wins consecutively and became the new number one women’s tennis player in the world.
The official sponsors of the event reaped the benefit of these history-making moments as all eyes were on the players and surrounding tournament signage. The brands making the biggest impression through the tournament were BNP Paribas, Emirates, Lacoste, Renault, Wilson, Oppo, Perrier, Rolex, Engie and Infosys.
On the athlete endorsements side, Nadal has over 44M followers on social media that over 11 brands have the privilege of leveraging. His partnerships provide a voice to brands like Babolat, Nike, Kia, Telefonica, Amstel Ultra, and Richard Mille, among others.
Nadal’s highest engaged posts were for these brand partners:
- Kia: 635K
- Telefonica: 470K
- Amstel Ultra: 440K
- Cantabria Labs: 260K
- Babolat: 99K
Within the women’s bracket, the Polish Iga Świątek has agreements with PZU Group, Tecnifibre, Asics, Rolex and Xiaomi. Iga also has an impressive social following like Nadal and has a total engagement of over 12M across 83 branded posts with five brands. With 10.93% of her audience engaged per post, each brand has received nearly 2.5M likes/comments/shares.
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