The New Zealand Black Ferns defeated the England Red Roses in a 34-31 victory that broke multiple records and milestones for women’s Rugby.
Not only did the match sell out New Zealand’s world famous Eden Park, but the game also broke TV broadcast viewership records with an audience of over 1.2M according to Three’s owners Warner Bros. The Black Ferns made history with their victory as well, becoming the first ever host nation to win the tournament.
Additionally, this year’s competition was the first women’s Rugby World Cup that was no longer branded as the “Women’s” Rugby World Cup but instead just Rugby World Cup, ensuring there’s no difference with the men’s tournament.
Worldwide partner Mastercard was seen the most frequently of any brand during the event, leveraging signage, digital assets, and even sponsoring the “Player of the Match” award. Other Worldwide partners of the event included Capgemini, Land Rover, DHL, and Canon.
To learn more about other women’s sports leagues and athletes, visit https://sponsorunited.com/women-sports-2022-report/.