The first race of the F1 season took place this past Sunday at the Bahrain International Circuit. Scuderia Ferrari won the season-opening Bahrain Grand Prix in a one-two finish with teammates Charles Leclerc and Carlos Sainz on Sunday. The team has over 25 sponsors currently, with over 15M social media followers ranking 3rd across all F1 teams. 50% of the auto brands the team partners with are in the Aftermarket – Parts & Equipment sub-category.
Among F1 teams, Scuderia Ferrari ranks 5th in terms of sponsorship deals. At the race there were over 10 brands having a presence during the broadcast as well as with signage at the track.
Throughout the Bahrain International Circuit, Crypto.com had over five assets between the broadcast and venue after recently signing a deal with F1 entering this season. Signage included the Archway, Barrier, a fixed and rotating billboard as well as naming rights to the podium where the top finishers are presented.
Rolex has been a sponsor of F1 since 2013 and receives tons of exposure during races. As the Official Timepiece of F1, Rolex began the season with eight assets between the broadcast and venue. Similar to Crypto.com, Rolex can be seen with the similar assets while also having a Fixed Groundscape as well as having the event clock signage.