Sponsor Insights

Shaun White’s Final Ride

The fourth most followed extreme sports athlete, Shaun White has accumulated 7.5M social media fans while leveraging 15 brands across his portfolio. His most engaged post was inspired by his relationship with Louis Vuitton as a tribute to Virgil Abloh.

White is ranked fifth in total brand partnerships within extreme action sports athletes. Marco Odermatt ranks second in total deals and has an amazing average engagement rate of 78.8% compared to White’s engagement of 1.6%. On average each brand White has a deal with has had two social media posts in the last 12 months while having  a total engagement of over 800k with his 29 posts.

After qualifying for the 2022 Beijing Winter Olympics, Shaun White signed a major deal with energy sports drink CELSIUS, joining numerous athletes such as Dustin Poirier, Amanda Nunez, and Julius Randle as the brands newest athlete partner.

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