One could say that Cricket Wireless and Snickers own the WWE sponsorship landscape. Both brands are integrated into WWE pay-per-view broadcasts. Superstar wrestlers also appear in the brand’s commercials. Cricket leverages Charlotte Flair, The Miz and Kofi Kingston and Snickers commercials feature Alpha Academy.
What assets will be featured during this weekend’s WWE Hell in a Cell?
Snickers is the presenting sponsor of the four major WWE PPV events- Royal Rumble, Wrestlemania, Summer Slam, and Survivor Series. On top of being the presenting sponsor, Snickers has TV-visible signage which includes digital ads near the ring and fixed ads on the announcers table.
Cricket Wireless sponsors the PPV kickoff prior to the main events. Cricket is also the presenting sponsor of the Cricket Fan Zone which is right outside of the events space for fans to interact. In the venue, Cricket Wireless has the press conference banner, TV-visible signage, interior signage and signage across the concourse.
The WWE owns the endorsement opportunities for all WWE wrestlers which means the WWE manages all deals. Cricket Wireless has deals with 10 wrestlers and leverages their social as well as their personas in their commercials. Becky Lynch & Bianca Belair, both wrestling in this weekends Hell In A Cell, have mutliple social posts with Cricket. Utilizing the wrestlers social following, the brand has a total engagement of over 240K across these wrestlers totalling over 40 posts.